Key industry challenges SAP addresses

• Difficulty integrating physical and online sales into a unified experience.
• Lack of real-time visibility into inventory and stock levels.
• Complexity in managing pricing, promotions, and loyalty programs.
• Traceability issues in the supply chain and last-mile logistics.
• Limited analytical capacity to anticipate demand and personalize the customer experience.

With SAP, retailers gain a 360° view of their business, optimize inventory and promotions, integrate physical and digital channels, and leverage advanced real-time analytics to deliver personalized experiences that build customer loyalty and increase profitability.